Fanatics Editorial: WNBA Finals Edition

I was instrumental on a first-of-its-kind editorial experience within the app, celebrating the WNBA Finals, the MLB Postseason and more with dynamic storytelling and immersive content.

I conceptualized the idea from the ground up, developing a compelling pitch deck that outlined its vision, research to understand audience engagement trends, and strategically refining the concept to bring it to life with a seamless and impactful user experience.